The Origins of the Robert Trent Jones Golf Trail
The Robert Trent Jones Golf Trail came about due to the exclusion of African American golfers to become members of Shoal Creek Country Club noted during the 1990 PGA Championship...
The exposed lack of an African member was bad for the PGA Tour the State of Alabama the host TV Network ABC and its advertisers and sponsors. In steps David Bronner, CEO of the Retirement Systems of Alabama, who saw an opportunity to create a tourism and economic development engine and address the racial issue by initially creating 2324 holes of golf on 7 sites across the state.